Sonic Control.TV

After interviewing seven different shopping cart companies, Alexander University, Inc., parent company to Sonic Control.TV and Alexander Publishing, has tapped BV Software of Richmond, VA whose clients include No Fear, L.A.M.B. (official site for Gwen Stefani’s clothing line), UC San Diego, Peachtree Accounting, and Lynda.com. Marcus McConnell, president of BV Software, is an e-commerce specialist with direct hands-on experience in designing shopping cart solutions for such companies as Harrod’s of London, Eddie Bauer, 1-800-Flowers and others.

There were five key reasons Alexander University selected BV Software.

First, and key, was BV Shopping Cart’s shipping features which allows the retailer to input both product dimensions and weight. This enables the computer system to match item to box and then pick the most financially efficient shipping method for the customer. “This is a godsend for our international customers,” explained company Vice President Caroline Alexander.

Second, and equally critical for Alexander University, is that BV Software has a bonus program which enables data export directly to QuickBooks, saving the company over 500 manhours per year, which is the equivalent of 15 weeks of work.

Third, BV Software comes with cascading style sheets allowing for more creative home page design and layouts.

Fourth, with the BV Shopping Cart, Alexander can more effectively implement digital downloads including original music (MP3s), sheet music, graphics and video.

Finally, BV Software provides Alexander with shopping cart services made standard by companies like Amazon.com and L.L. Bean. “Today a shopping cart is a competitive tool so having wish lists, gift certificates, coupons, mail-a-friend, track-your-order are now mandatory features,” noted Ms. Alexander.