The Consumers Are Coming: Olympus Is Downloading
That said, there’s no question that downloading is here to stay, especially as shipping prices, both domestically and international increase. But every good thing brings its own issues with it that need to be worked through and resolved.
Read More →The Consumers Are Coming: Demos and NFRs
Demos are a critical element in music sales because they give consumers the reference point as to whether to buy or not.
Read More →The Consumers Are Coming! The Consumers Are Coming!
Even though it’s early August 2012, Christmas planning has begun. For manufacturers it’s working out new products and sale pricing for a last quarter sales oomph. For customers, it’s planning budgets and purchases now, hoping their favorite thing is going to be on sale. And if isn’t, reverting to Plan B – sometimes rather vocally.
Read More →Taking Positive Advantage of a Negative Economy
Over the past few weeks, we’ve been looking at how composers can market themselves in turbulent times. What’s opportune about these turbulent times for composers is that we, of all occupation groups, can demonstrate the power of technology and making money staying put. I have a colleague in Los Angeles who in one year did [...]
Read More →Selling MP3s On Your Web Site
Yet another break in the traditional record company’s hold on music sales has taken place, and a new one for the likes of Amazon, Apple and Wal-Mart, is the announcement of a new collaboration between the Wimpy Player company, makers of the Wimpy Rave Player, and the programming service of Soaring Music, which enables composers, [...]
Read More →Your Web Site and WordPress
In my attendance recently of the Virginia Production Alliance in Richmond, Virginia, I met Dan Portnoy of the Portnoy Media Group. Dan came and spoke about how producers and artists can use the Internet to market themselves and their films. As part of film/actor/composer marketing, Dan recommended building your web site with a free program [...]
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