Marketing You 
Alexander University Taps BV Software for new shopping cart/web site(0)
After interviewing seven different shopping cart companies, Alexander University, Inc., parent company to Sonic Control.TV and Alexander Publishing, has tapped BV Software of Richmond, VA whose clients include No Fear, L.A.M.B. (official site for Gwen Stefani’s clothing line), UC San Diego, Peachtree Accounting, and Lynda.com. Marcus McConnell, president of BV Software, is an e-commerce specialist [...]
Taking Positive Advantage of a Negative Economy
Over the past few weeks, we’ve been looking at how composers can market themselves in turbulent times. What’s opportune about these turbulent times for composers is that we, of all occupation groups, can demonstrate the power of technology and making money staying put.
I have a colleague in Los Angeles who in one year did 150 [...]
Selling MP3s On Your Web Site
Yet another break in the traditional record company’s hold on music sales has taken place, and a new one for the likes of Amazon, Apple and Wal-Mart, is the announcement of a new collaboration between the Wimpy Player company, makers of the Wimpy Rave Player, and the programming service of Soaring Music, which enables composers, [...]
Your Web Site and WordPress
In my attendance recently of the Virginia Production Alliance in Richmond, Virginia, I met Dan Portnoy of the Portnoy Media Group. Dan came and spoke about how producers and artists can use the Internet to market themselves and their films.
As part of film/actor/composer marketing, Dan recommended building your web site with a free program called [...]