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NAMM 2009: A Time For Sobriety
As music merchants and manufacturers make the pilgrimage to NAMM, many, if not all, will have to ask some serious marketing questions.
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Taking Positive Advantage of a Negative Economy
Over the past few weeks, we’ve been looking at how composers can market themselves in turbulent times. What’s opportune about these turbulent times for composers is that we, of all occupation groups, can demonstrate the power of technology and making money staying put. I have a colleague in Los Angeles who in one year did [...]
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