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NAMM 2009: A Time For Sobriety

By   /  January 9, 2009  /  Trend Lines  /  3 Comments

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As music merchants and manufacturers make the pilgrimage to NAMM, many, if not all, will have to ask some serious marketing questions.

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Stock School: What Newspapers to Read – The Wall Street Journal

By   /  November 24, 2008  /  Stock School  /  No Comments

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With so much to read out there on stocks and investing, where should you really focus your time? Sonic Control’s Stock School tells you. This time, The Wall Street Journal.

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Stock School: What Newspapers to Read – The NY Times

By   /  October 5, 2008  /  Stock School  /  No Comments

With so much to read out there on stocks and investing, where should you really focus your time? Sonic Control’s Stock School tells you. This time, The New York Times.

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Taking Positive Advantage of a Negative Economy

By   /  August 10, 2008  /  Marketing  /  No Comments

Over the past few weeks, we’ve been looking at how composers can market themselves in turbulent times. What’s opportune about these turbulent times for composers is that we, of all occupation groups, can demonstrate the power of technology and making money staying put. I have a colleague in Los Angeles who in one year did [...]

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